Holland & Barrett Digital Hiring 350+
Acquired in 2017, for £1.8bn, H&B had great plans for its digital future, with a goal to launch into a leading global health and wellness brand by implementing a complete digital transformation.

The Challenge
Acquired in 2017, for £1.8bn, H&B had great plans for its digital future, with a goal to launch into a leading global health and wellness brand by implementing a complete digital transformation. Historically, their tech presence relied solely on an outsourced model, with deliverables and projects split across, vendors, consultancies, and white-labelled solutions. A digital transformation necessitated a delicate approach balancing legacy systems and those experienced with programming them, alongside implementing new technologies and those skilled to drive them.


the solution
The hyper competitive market of retail meant that H&B needed to hire at a staggering scale whilst delivering on:
- Hire a new team of skilled professionals
- Retain their existing dev department
- Keep within a budget
H&B partnered with Troi, to provide an embedded recruitment solution – resources and expertise to help hire the right talent to drive digital transformation. A team of 7 Troi talent partners were embedded in-house to attract, engage and help retain top engineering and commercial talent, creating a new in-house technology function and a modern engineering culture.
The results
Our Talent Acquisition Managers have hired over 350 roles across multiple functions and able to secure talent and leadership experience from Facebook, Google and Amazon, helping H&B to become an attractive option for developers looking to move. Surpassing every target set, they increased top-of-funnel hiring activity for H&B by streamlining to increase productivity and output, whilst retaining H&B company values and illustrating the culture throughout.
In the last 12 months, Troi have achieved over 180 tech hires reducing the Time to Hire from 2 months to 10 days, saving an average £2.1 million per year. Here is a snapshot of the successful tech and commercial hires secured for H&B through our embedded recruitment model.

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Some questions you may have could be listed here in our FAQS, but if you're interested in any other information, don't hesitate to get in touch with us.
Troi delivers embedded recruitment solutions. We integrate with your team and operate in-house, so hiring reflects your culture, values and goals—all on a cost-effective monthly subscription. Choose the model that fits: Embedded RPO, Full Service or Project RPO or Enterprise RPO
You get a full strategic recruitment service backed by our platform and AI-enabled tools: complex searches, employer branding & EVP, inbound/outbound campaign design, salary benchmarking, ATS implementation & optimisation, DE&I improvements, process redesign, background checks, plus onboarding and retention support
- Complex searches
- Employee branding and value proposition
- Building your inbound and outbound strategy
- Salary and package benchmarking
- ATS/implement/manage/cultivate
- DE&I
- Process redesign
- Background checks
- Onboarding and retention
Simple, predictable pricing: a flat monthly package rather than per-hire fees. It’s built for changing market conditions - maximum value without compromising quality, and clear visibility on spend.
Typically 1–2 weeks from contract signature. We move quickly to align with your goals, understand your processes and embed the right team, tools and reporting.
We know hiring plans can shift. Our flexible contracts give you peace of mind and the ability to scale activity up or down as your priorities evolve, without losing momentum.